Category: Blogs

What is Amount Spent on Facebook?

What-is-Amount-Spent-on-Facebook

What is Amount Spent on Facebook? Amount Spent is the estimated total amount of money you’ve spent on your campaign, ad set or ad during its schedule. Amount spent lets you see how much you’ve spent against your maximum budget during the time period you’re looking at. It may include amounts already invoiced as well […]

What are Ad Impressions?

What-are-Ad-Impressions

What are Ad Impressions? Impressions are the number of times your ads were on screen. An impression is counted as the number of times an instance of an ad is on screen for the first time. (Example: If an ad is on screen and someone scrolls down, and then scrolls back up to the same […]

What is Learning Phase?

What-is-Learning-Phase

What is Learning Phase? The Meta ads delivery system optimizes for your results using machine learning. Every time one of your ads is shown, the delivery system learns more about who to target, when to show the ad, and which placements and creatives to use. The more ads that are shown, the better the delivery […]

What is Facebook ad frequency?

What-is-Facebook-ad-frequency

What is Facebook ad frequency? Frequency is the number of times a person is exposed to an advertisement or the number of times an advertisement is repeated through a specific medium over a specific time period.In short terms, Frequency is the average number of times each person saw your ad. Frequency helps to build awareness […]

Facebook Page Followers

Facebook Page Followers The number of followers indicates the number of people who may see your Page’s updates and posts in their Feed. When people like your Page, they also automatically “follow” you, which allows them to see your posts in Feed.People who like the Page can also choose to unfollow the Page and not […]

What are Facebook Page Views?

What are Facebook Page Views?

What are Facebook Page Views? Views or Pageviews is the number of web pages your users saw. Repeated views of a single page are counted.A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, […]

Facebook Page Visits

Facebook Page Visits

Facebook Page Visits The number of times a person loaded your website from any channel including paid, organic or direct and untracked, as recorded by your pixel.Visits provide information on the volume of traffic to your website. You want this number to be higher if your objective is to drive traffic. Consider visiting conversion rate […]

Why Is Website Maintenance Important?

Why Is Website Maintenance Important? We are all aware of the value of having a well-structured website. But simply having the website operational is insufficient. It’s essential to regularly update and maintain your website to make sure it’s operating at peak efficiency. Websites need upkeep to function correctly, just like cars do. Maintaining your website […]

What is SEO and why is it important for websites

What is SEO and why is it important for websites SEO allows your business website to attract customers. Find out what is SEO and how can it benefit your company.SEO, or Search Engine Optimization, refers to the set of techniques and good practices that are carried out to optimize a web page, so that it […]

How to improve organic website traffic

How to improve organic website traffic Organic traffic is crucial for our digital marketing efforts. Learn how to control and improve it in order to attract more potential customers.It is becoming increasingly complicated for companies and digital marketers to know how and where to focus their efforts to improve organic traffic. Among the things that […]

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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