What is and how to create a Customer Journey Map?
A Customer Journey Map or Customer Experience Map, is a marketing and design thinking tool that allows to know the path of a customer or digital consumer when interacting with a brand, product or service.
Digital Advertising: Definition, Types and Benefits
Digital advertising is a fundamental part of the digital marketing strategy and involves all those promotion and communication techniques that a brand, service or product uses to be visible and generate performance on the internet.
Coronavirus: What Marketing Actions to Take to Survive the COVID-19 Crisis
The presence of COVID-19 does not mean that marketing actions have to stop. On the contrary: The current times represent a time to do branding and make the brand re-evaluate its strategies in the market.
Strategies for the hispanic market as an SEO company in USA – Part II
Expanding the business to other countries requires more localization work, but a well-planned SEO for the Hispanic market within the United States is a great way to start the international branch of your business.
Strategies for the hispanic market as a SEO company in the USA
Latinos are a well-versed population in digital media, and they carry out a large number of searches in Spanish. There are more businesses than ever competing with each other to optimize their websites in this language. Let me show you the numbers.
What is Internet Marketing? – Part 2
Having an online marketing strategy has become a necessity rather than an option for companies. This can help to have more direct communication with users, improve segmentation, measure results, and obtain constant optimization.
What is Internet marketing? – Part I
Internet marketing (also known as online marketing or digital marketing) encompasses all those advertising actions and strategies that are executed in the media and Internet channels.
Mobile website design tips
When it comes to mobile website design, it is important to think about the usability that it will have.
Inbound Marketing Solutions
Understanding how inbound marketing works and what we can do for you, can help you realize how important it is to incorporate this type of advertising into your marketing efforts.
10 great advantages of creating a blog for marketing
In this article, we present 10 great advantages of creating a blog for marketing your company: not only to build loyalty and communicate with your current customers but to attract potential ones.
