Author: idxwebmaster

How to effectively use emojis in your digital marketing communications

How to effectively use emojis in your digital marketing communications Learn how to properly use emojis in your marketing material, helping your business adopt a more relaxed, casual and warm identity.In marketing, no matter the product or service advertised, it is crucial to connect with potential consumers and customers. Consumers feel closer and more comfortable […]

UX/UI, or how to provide the best experience your users deserve

UX-User-experience---UI-User-Interface

UX/UI, or how to provide the best experience your users deserve Learn about UX, or user experience, and UI, user interface, and how can they achieve a satisfactory experience for your customer and help you achieve your marketing goals. What is UX? Definition of user experience or UX Don Norman, cognitive scientist and user experience […]

Improve your Brand

Improve-your-brand

Improve Your Brand? At IDX.Marketing, elevating your brand is our goal. Is your brand stale, seen as worn out or tired? Perhaps you wish to refresh its image to leave behind a negative moment? Perhaps you wish to convey the use of new technologies, or focus your brand around new products or technologies.Then we recommend […]

What is your target audience and how can you engage with them on Facebook?

What is your target audience and how can you engage with them on Facebook? Every business, large or small, communicates with people on Facebook; the key is to ensure that the connections are established with people who are interested in the product or service you offer and could become your clients. To do so, you […]

Boost your brand

Boost your Brand A brand is important for a product or service because it is the main identifier that guarantees the consumer its attributes. Every company or business must have a brand, no matter how big or small it may be.The brand of a product is a name that will last and remain over time, […]

Why should I invest in a brand restyling?

Why should I invest in a brand restyling ? Is your brand or product in need of a refresh, yet you’re confident in its basic principles and content? Then restyling can help you achieve your goals.Restyling is essentially a refresh of the brand, most commonly the logo and the brand’s surface visual characteristics. In its […]

Why did IDX.Marketing go through the restyling process?  

Why did IDX.Marketing go through the restyling process? What is the purpose of restyling? What are the benefits of the restyle? Why did IDX.Marketing go through the restyling process? What is the purpose of restyling? What are the benefits of the restyle? When a business or a brand decides to undergo the process of restyling, […]

Learn about the importance of digital marketing with an agency that understands you

Learn about the importance of digital marketing with an agency that understands you When we founded Imagine Digital eXpressions (IDX.Marketing), we did it with one important idea: All companies should have a marketing partner that will help them create and implement their branding.Our main objective is to elevate your branding to its fullest potential, review […]

What are Topic Clusters?

Topic Clusters are a group of marketing topics that comprise multiple pieces of content grouped by a shared main topic, and which are connected to each other through related subtopics.

Types of web and social media content to increase engagement

Content strategy today has become one of the key factors when positioning brands. We are not only talking about web content, but also about social networks that help to spread brand messages, connect with your target audience and, most importantly, communicate in the most strategically interesting way for the business.

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.
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Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.
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Brochure

We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.
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Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.
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The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.
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Logos

We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.
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