img IDX Logo
img IDX-_button-knowledge
img IDX Button ticket
Case
Studies
One Stop
Hurricane Shutters
Google Search Campaign
Fulfilling Marketing Material Needs for Osceola County Public Schools (OCPS) Food and Nutrition Services

EXECUTIVE SUMMARY

IDX.Marketing, in conjunction with Vinali Staffing and DiVerse Media, successfully fulfilled the marketing material needs for Osceola County Public Schools (OCPS) Food and Nutrition Services (FNS). The objective of the project was to create branding materials to aid in the recruitment and hiring of more cooks for their schools. IDX.Marketing developed a comprehensive range of marketing materials, including flyers, shirt prints, apron prints, diplomas, banners, truck decals, flags, and business cards. The materials effectively communicated the message and enhanced the OCPS FNS brand, resulting in successful recruitment efforts.
BACKGROUND
Osceola County Public Schools’ Food and Nutrition Services department sought assistance from IDX.Marketing to create marketing materials that would support their hiring and staffing goals. The client needed a variety of branding materials to promote their job opportunities and attract potential candidates to join their team of cooks.
Project Scope
The project encompassed creating a cohesive set of marketing materials that would showcase the OCPS FNS brand and convey a compelling message to potential job applicants. IDX.Marketing’s team worked closely with the client to understand their requirements, objectives, and branding guidelines to ensure that the marketing materials aligned with their vision.
Marketing Material Deliverables:
1. Flyers:
IDX.Marketing designed two visually appealing flyers that highlighted the benefits of working as a cook in OCPS schools. The flyers incorporated captivating images, engaging content, and contact information for interested applicants.
2. Shirt Print:

IDX.Marketing created a custom shirt print design that showcased the OCPS FNS logo, reflecting professionalism and unity among the team members. The shirt prints were intended for staff members to wear and promote the department during recruitment events and school activities.

3. Apron Print:
To further enhance the branding and professional image of OCPS FNS, IDX.Marketing developed an apron print design that featured the department’s logo and relevant messaging. The apron prints were distributed to cooks and staff, reinforcing the identity and pride associated with working for OCPS FNS.
4. Diplomas:
IDX.Marketing designed diplomas that would be awarded to new hires upon completing their training program. The diplomas served as a recognition of their accomplishment and reinforced their value as members of the OCPS FNS team.
5. Banner:
A visually striking banner was created by IDX.Marketing to attract attention during recruitment events and job fairs. The banner prominently displayed the OCPS FNS brand and key messages, providing a strong visual presence to attract potential candidates.
6. Truck Decal:
IDX.Marketing developed a truck decal design that could be applied to OCPS FNS vehicles. The decal showcased the department’s logo, contact information, and key messages. This mobile advertising created brand visibility while traveling between schools and events.
7. Flag:
IDX.Marketing produced two eye-catching flags featuring the OCPS FNS logo and brand elements. The flags were intended to be displayed at recruitment events, school campuses, and other relevant locations, increasing brand visibility and awareness among the target audience.
8. Business Card:
IDX.Marketing designed professional and informative business cards for OCPS FNS staff members. The cards featured contact information, job titles, and the department’s branding elements, enabling easy communication and networking opportunities.
Results:
The marketing materials created by IDX.Marketing significantly contributed to OCPS FNS’s hiring and staffing initiatives. The comprehensive set of branding materials effectively conveyed the department’s professionalism, values, and opportunities. The visually appealing flyers, shirt prints, apron prints, diplomas, banner, truck decal, flag, and business cards successfully communicated the message to potential job applicants and enhanced the overall brand presence.
Elevate your brand with IDX.Marketing
Let’s Start TOGETHER
Let’s Meet
Logo IDX Marketing

Services

img icon_linkedin
icon footer LinkedIn
img icon_instagram
icon footer Instagram
img icon_facebook
icon footer Facebook
img icon_youtube
icon footer youtube
img icon_behance
icon footer behance
up arrow
8865 Commodity Circle Ste 14-101 | Orlando – FL 32819
IDX.Marketing | Copyright © 2024 Imagine Digital eXpressions. All rights reserved. Privacy Policy 
Logo IDX Marketing
Menu
Icon THE KNOWLEDGE CENTER
Icon tickets

We offer digital marketing strategies for:

Icon LinkedIn
Icon LinkedIn
Icon Facebook
Icon Facebook
Icon YouTube
Icon YouTube
icon Google
icon Google
icon Instagram
icon Instagram

SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Previous
Next

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.
button See more
Previous
Next

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.
button See more
Previous
Next

Brochure

We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.
button See more
Previous
Next

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.
button See more
Previous
Next

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.
button See more
Previous
Next

Logos

We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.
button See more