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Why did IDX.Marketing go through the restyling process?
What is the purpose of restyling?
What are the benefits of the restyle?

Why did IDX.Marketing go through the restyling process?

What is the purpose of restyling?

What are the benefits of the restyle?

When a business or a brand decides to undergo the process of restyling, it’s usually because they want to refresh their image to remain relevant and competitive in the market.
At IDX.Marketing, we went through a restyle because we wanted our brand to be more modern, up-to-date, and relevant to the current trends in terms of marketing and advertising. We also wanted to improve our visual identity so that it would better represent our values as a company and resonate with our target audience. With this new design, we hope to create a stronger connection between us and our customers.
IDX.Marketing needed to refresh its identity in order to stay relevant in the digital world. We updated our logo and added new colors that reflect who we are as an agency: bold, vibrant, and fun!.
The new website will make it easier for people to find what they need on our website so they can get in touch with us quickly and easily. And last but not least—and most importantly—we believe this new look will help us grow our business by making us more visible online!.

What is the purpose of restyling?

Before we begin, let’s be absolutely clear – restyling a brand is not required. It’s a choice; a strategic one that you make with the understanding of the benefits that come from it.
The visual identity of a business is a powerful tool that helps differentiate it from competitors. Therefore, when it comes to restyling, we must always make sure that we are not losing what makes us unique and valuable as a brand.
The purpose of restyling is to improve the image of a company or brand by making it more modern, up-to-date and relevant to current trends in terms of marketing and advertising. It helps companies stay at the forefront of their industry by showing consumers that they are plugged into what’s going on around them and are willing to adapt when needed.

It’s no surprise that we’ve gotten so many praises on our new look after such meticulous restyling. Because of our expertise, experience, and professionalism in their business, the IDX.Marketing restyling was completed successfully. We aim to share our expertise in brand building and developing a successful communication strategy with anyone interested in learning more about the subject.

The benefits of restyling for a business include:

We understand the importance of having a presence on the Internet as a fundamental axis of the digital marketing strategy.

We understand the importance of branding, recognizing, and taking advantage of your value the proposal so that it is not only consistent and versatile but also stands out from the competition.
  • Increase Sales Revenue on average by 23%
  • Increased awareness among potential clients
  • Increased brand loyalty
  • Increased customer retention
  • Improved customer satisfaction levels
  • Increased trust among customers because they will see you as an established company with an updated image
  • To strengthen our position in the market by introducing new products or services.
A good restyle will give your brand new life, so that you can keep it fresh and relevant to a new generation of customers, while also providing a strong foundation for a great return on investment.
A restyling helps us market our business better and develop our website by adding images, title and subtitle in order to improve SEO. It is also good for the SEO of your site since it will generate new content which will be attractive to search engines.
In fact, most brands will want to go beyond just refreshing their logo when they decide to go through a restyle process; they also want to refresh their entire visual identity system so that all their collateral is consistent with their new look.
The key here is consistency across all your communication channels so that people can easily associate with your business when they see any of these elements again.
The purpose is to improve the visual expression, to attract more attention, increase brand’s awareness, which leads to an increase in sales.
To sum it up, there are major benefits to restyling a brand. It can increase brand awareness, and it can also positively affect income, as a positive change in brand perception can attract more customers. There is a lot that goes into any redesign project—there are many factors to think about, such as audience, branding, and so on. Restyling a part of your business is something worth looking into if you feel like it could boost your brand and bring in more clients, so don’t hesitate!.
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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.
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Logos

We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.
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